Marthe Aime is a family run fashion label by Steven, Barbara and Bernadette Asei-Dantoni based and manufactured in Paris. They create perennial lines based on their philosophy: “a model worn today can be still worn tomorrow”.
The label arose from a desire to rethink the up-market textile accessory by creating new clothing codes. The symbolic accessory of the brand is the "col"("collar") which, trivialized on clothes, parts from it and invents to become the inescapable element of the wardrobes. Ensured to compliment all the dresses, it plays with overlapping to flatter the rising looks, accomodes romantic styles, evenings, "business class" or urban... Around the declensions of "col" come to be transplanted the other models such as jewels, cuffs, gaiters.
Marthe Aime defines its universe in a free spirit of creation, which refers to no trends of fashion, but is inspired by the timeless elegance. Its cups borrowed from various periods of time binds the past and the present, in a modern neo-classic spirit.
The Marthe Aime line is currently stocked in Madrid and Barcelona.
Marthe Aime will present their new collection to an audience of press, buyers, other fashion professionals and upscale consumers.
Sponsors supporting the event include Guoman Hotels, Carolina Faria, The Session Make-up school , 4 Seasons Shop, Sip Water, Love Genevieve Fashion Art and Brushstrokes.
ENDS
For further information visit:
www.martheaime.com
La Geneve North Events
E: info@lagenevenorth.co.uk
W: www.lagenevenorthevents.co.uk
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Notes to editors:
About La Geneve North Events:
Since its launch La Geneve North (LGN) Events have directed and managed Catwalk shows for numerous high profile clients and at venues such as Olympia, The Mayfair Hotel, The Park Lane Hotel and the O2.
Their bi-annual Catwalk show 'A La Mode' Takes place in Feb and September during peak times in the fashion industry and showcases some of the most outstanding emerging and Independent designers to an audience of buyers, press, public (fashion enthusiasts) and other fashion professionals.
Events directed by La Geneve North have been featured in various prominent publications and opened many doors for emerging UK and International designers.
La Geneve North Events have been previously sponsored by the likes of globally recognised, established brands such as 'Hush Puppies', Quick Energy Drinks and L.A Sugar.
Visit: www.lagenevenorthevents.co.uk
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LGN Events offer and host a range of fashion events for private clients and members of the public. Since its event management launch, LGN Events have directed and managed Catwalk shows for numerous high profile events and International clients.
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